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Who Should Measure Public Relations?

In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure

Queen Nwabueze

September 15, 2022

Business·Lifestyle·News·Opinion

Why You Should Customise Audience Messaging In PR

Emphasising the reality that Public Relations (PR) is all about influence can never be too much. When we say influence, let me tell you like it is. Influence – not

Queen Nwabueze

August 19, 2022

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Who Should Measure Public Relations?

Why You Should Customise Audience Messaging In PR

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