Queen NwabuezeCustomers of the foremost razorblade brand, Gillette, have uncovered a secret message in the logo which the designers hid in the branding.
Gillette is a major brand that most shoppers will inevitably be aware of, so it may come as a surprise that there’s a hidden meaning in their logo, which no one knew before now.
Join our WhatsApp ChannelReportedly, eagle-eyed shoppers have noticed that there is a small angular line in the letters G and I, which everyone must have seen but gave no more than passing attention to.
Just recently, shoppers who are detailed was able to interpret that the conspicuous diagonal line in the Gillette logo actually served a purpose, delivering a subliminal message that the products is SHARP.
It will be recalled that initially, there was a dot above the letter ‘i’ but which was removed in 2009 and was replaced with the angular indent.
According to experts at Logos World: “The developers redesigned the ‘i’: they removed the round dot and added an asymmetrically cut square. So with a smooth cut, they emphasized the impeccable sharpness of razors.”
Logos World said: “An ‘accidental’ notch also appeared at the letter ‘G’: the lower right part seemed to be accidentally hit by the blade. This happens when you accidentally cut your fingertip with a well-sharpened razor.”
Anyone who has always been familiar with Gillette could testify that the very first logo featured the brand name with an arrow through each letter, another nod to the sharpness of razors, and then later it was simplified.
In 1974 the letters became bigger, in 1989 they went angular. It was in 2009, Gillette got the latest logo that is in use today.
Gillette’s branding has evolved since their first emblem almost 120 years ago, and they have had several evolutions over the years.
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