Queen NwabuezeAs a startup, you shouldn’t take the huge risk of looking cheap and fledgling. People would scoff at you. They won’t patronise you much. It’s sad but it’s true.
Your target market would only pay attention to you if you are or at least look expensive. That’s the reality. Naturally, when things are cheap-looking, we say they don’t have value. And if you are a startup, you don’t want to start suffering this perception crisis already. If you risk it, the danger of being overlooked is what you would get for the rest of your business life.
Join our WhatsApp ChannelYou need a big name matched with a big office address. A minute please: How do you perceive a business whose office address reads, “Victoria Island,” for instance. Is it the same way you look at the one that says, Iyana Ipaja? Be sincere. It’s not.
No pretense. The psychological association of cheap prices with lack of value is the same reason you have to make your business look big even without having all the money to build or rent a full office suite. You can also site it in the highbrow areas without necessarily building or renting a full building over there – the money saving tip from successful businesses. Many thanks to civilization that made available companies that provide these services at just a token compared to what it would have cost you to undertake the entire overhead expenses.
Indeed, development has made things much easier. If you want to start up a business you don’t have to rack your brains deep or make all the billions of dollar to own a billion dollar business. There are now cost cutting tips for startups. The serviced and virtual offices concept has cut off all the cobwebs in that ladder ensuring you own a big business without breaking all your bones.
I don’t want to remind you that even if you rent or build your own structure, you are challenged with having to furnish it to speak: Class. Luxury…all the business virtues you want to be associated with.
Remember the times people wanted to go into their businesses but calculated the overheads alone would gulp down their funds and even the capital. But today a call away to companies gives you an arrangement where you don’t bother about a luxuriously-furnished office to call your own, meeting and board rooms, administrative offices and support down to an office address befitting of a business card and official introduction whenever you meet a potential client. The arrangement is such that you can save your business money which you would have thrown about.
Perhaps you have been hungry to go into a business venture but see yourself retreating to your shell because of the overheads. Yes! The overheads. As an entrepreneur, I trust you know why I am really dwelling on this ‘unnecessary’ cost that doesn’t add any profit to your business but would rather continue to ‘steal’ from you. It is because you no longer have to bother about the question: How do you start a business and survive?
Won’t you be happy if you have to pay little which is next to nothing compared to having to rent or build a whole structure, furnish it to taste and make the admin fully operational which would require, secretarial support, recharge cards and internet connectivity and even manpower.
Go for a coworking space or virtual office then! That’s the answer…makes you start big when you are actually small.
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