Emmanuel OchayiPresident-elect Donald Trump has chosen Steven Cheung as the White House communications director for his second term. Cheung, a longtime ally of Trump, is known for his fiery rhetoric and steadfast loyalty to the former president.
His appointment reflects Trump’s preference for loyal advisors who mirror his combative communication style.
Join our WhatsApp ChannelWho Is Steven Cheung?
Steven Cheung first joined Trump’s team during the 2016 presidential campaign. His role as the director of rapid response was crucial in shaping the campaign’s message and countering critics. Cheung continued to work closely with Trump during his first presidency but left the White House in 2018 to establish a private communications firm.
Cheung returned to Trump’s inner circle during the 2020 and 2024 campaigns, serving as the director of communications. His role involved issuing public statements that strongly defended Trump and criticized political opponents. Known for his direct and sometimes controversial tone, Cheung has become a key figure in Trump’s media strategy.
Steven Cheung’s Career Before Politics
Before entering the political arena, Steven Cheung worked in the sports industry. He led communications for the Ultimate Fighting Championship (UFC), where he developed skills in managing high-pressure media relations. This experience laid the groundwork for his later political roles, where quick responses and bold messaging became his trademarks.
Steven Cheung’s Relationship with Donald Trump
Cheung’s loyalty to Donald Trump has been unwavering. He has consistently adopted Trump’s “America First” rhetoric and fiercely defended the former president against criticism. Trump reportedly values Cheung’s ability to craft aggressive media strategies, referring to him affectionately as “my sumo wrestler.”
READ ALSO: Trump Asks Supreme Court To delay TikTok Ban Or Sale deadline
A journalist who covered Trump’s campaigns noted, “Cheung will do whatever Trump says. His loyalty and willingness to push boundaries make him indispensable to Trump.”
The Role of Communications Director
As White House communications director, Steven Cheung will oversee the administration’s media strategy. While his position does not require Senate confirmation, it places him at the forefront of shaping the administration’s public image. The press secretary, a separate role, will work closely with Cheung to manage daily interactions with the media.
Cheung’s appointment signals a continuation of Trump’s confrontational approach to the press. During Trump’s first term, the administration frequently clashed with mainstream media outlets, and similar dynamics are expected in the upcoming term.
Connections Beyond Politics
Steven Cheung’s ties to the UFC are not unique among Trump’s allies. Trump himself is a fan of the sport, and UFC President Dana White has been a vocal supporter of the former president. This shared connection highlights how personal relationships often intersect with professional roles in Trump’s circle.
What Lies Ahead for Steven Cheung?
Cheung’s new role will test his ability to navigate the challenges of a second Trump administration, including ongoing tensions with the media and public scrutiny. As one of Trump’s most trusted advisors, Cheung’s influence on the administration’s communication strategy will be significant.
Steven Cheung’s journey from UFC communications head to White House communications director reflects his adaptability and loyalty. His appointment underscores Trump’s reliance on a close-knit group of allies as he prepares to re-enter the White House.
Emmanuel Ochayi is a journalist. He is a graduate of the University of Lagos, School of first choice and the nations pride. Emmanuel is keen on exploring writing angles in different areas, including Business, climate change, politics, Education, and others.
