EditorA consortium of Nigeria’s communication experts, led by United States Emeritus Professor, Charles Okigbo, and Ambassador Aminu Wisdom, will today (Saturday) February 11, 2023, review the extent to which the ongoing February 25 Presidential election campaigns are deploying Public Relations strategies, tactics and methods to woo voters.
Click here to Register: Zoom Link
Join our WhatsApp ChannelThe virtual (Zoom) engagement, which holds today at 2 p.m (WAT), is convened by Prof. Okigbo and co-hosted by Prime Business Africa, the continent’s leading business and socio-political news organisation, and the Nigerian Institute of Public Relations (NIPR).
READ: US Professors Beckermann, Crawford, Wan, Okigbo Set For Training At Prime Business Africa
The organisers say it will require participation of all political parties, Public Relations practitioners, communication and advertising experts, among many others; and be moderated by Professor E.S Dandaura, the chairperson of NIPR’s Education Advisory Board.
NIPR President, Muktar Sirajo will co-chair the session with Ambassador Aminu Wisdom.
READ ALSO: 2023 Campaigns: Experts Decry Mudslinging, Personality Attacks Among Politicians
The major discussants are:
Yomi Badejo-Okusanya (APRA President)
Israel Opayemi (PRCAN President)
Dr Rotimi Oladele (Council Member, Global Alliance)
Dr Ike Neliaku (Chairman, Rightangle PR)
Prof Angela Nwammuo (CEO, NECCI Consult)
Dr Sule Ya-u Sule (Mass Comm Dept, NUK)
Mr Nn’emeka Maduegbuna (Chairman, C&F Porter Novelli), among many others.
Political campaign spokespersons, who have already confirmed their participation, are:
Professor Julius Ihonvbere – Member, House of Reps (PDP)
Otunba Biodiun Ajiboye – (APC)
Dr Chareles Aniagwu (PDP)
Dr Clement Nwankwo (PLAC)
General Pastor Akem
Hon. Barrister Paschal Ugbome
Convener of the programme, Prof. Okigbo, in a statement he issued early Saturday,
Described the 2023 Presidential election as “the most consequential in Nigeria’s political history, because it is now a three-way race, with a third party favored to do better than expected, according to credible, respected, independent, international polls.”
According to Okigbo, as communication teachers and researchers, Nigerian communication experts are interested in this election campaign, especially the various uses of PR and Social Media – which may be the decisive factors in determining the eventual electoral outcomes this time.
He said today’s discussion will be one of the group’s Mixed Methods Research Designs for understanding the various uses of communication strategies and tactics in this election.
“Although our focus today is on Public Relations, our other seven (7) research teams will also benefit exceedingly. These research teams are on Print Journalism, Broadcast Journalism, Social Media, Print and Broadcast Advertising, Outdoor Advertising, and Communication Effects.
“As convener, my main task is to bring you all – presenters and audience – together in this comfortable environment for a fruitful conversation.”
The consortium of communication experts disclosed that Prime Business Africa, the co-host of the virtual conference, will have its publisher, Dr Marcel Mbamalu, deliver the closing remarks after the discourse on the election campaigns.
Victor Ezeja is a passionate journalist with six years of experience writing on economy, politics and energy. He holds a Masters degree in Mass Communication.
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