Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

Iran Widens Crackdown, Arrests Key Reformist Leaders

Iranian authorities have intensified their campaign against political dissent, detaining at least four senior figures from the country’s reformist movement, according to state media. Among those arrested are Azar Mansouri, leader of the Reformist Front; former diplomat Mohsen Aminzadeh; and ex-lawmaker Ebrahim

Takaichi’s Poll Victory Sends Japanese Markets Surging

Japanese stocks hit record highs Monday after Prime Minister Sanae Takaichi’s Liberal Democratic Party (LDP) secured an unprecedented two-thirds majority in the lower house, giving her government broad authority to pursue pro-business reforms and economic stimulus measures. The Nikkei 225 index jumped

Why UK Is Returning Nigeria’s Cultural Artefacts

In a historic move, the University of Cambridge has returned 116 Benin artefacts to Nigeria, restoring centuries-old cultural treasures taken during the 1897 British invasion of Benin City. The objects, mostly brass with some ivory and wooden sculptures, were formally handed over
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

passport

Terminate Passport Production Contract With Foreign Firm – Reps Tell FG

The House of Representatives has condemned a situation where over

Niyel Continues Action Against Vaccine Misinformation by airing “Hello Doc” Podcast on Top Radio Stations

DAKAR, Sénégal, 27 September 2022 -/African Media Agency (AMA)/- Niyel, one of