Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

China–Nigeria Trade Reaches $22.3bn, Beijing Says

Trade between China and Nigeria reached $22.3bn in the first ten months of 2025, China’s consul-general in Lagos has said. Yan Yuqing told a media forum in Lagos that the figure represented a 30% increase compared with the same period last year.

$9.5m UK Loot Earmarked for Completion of Abuja–Kano Road

More than $9.5m recovered from corruption-linked funds in the UK will be used to complete sections of the Abuja–Kano Road, Nigerian and Jersey authorities have said. The money, held in a bank account in Jersey, was forfeited after a court ruled that

Nigerians React After Trump Warns of Possible US Strikes

President Donald Trump’s warning that the United States could carry out further military strikes in Nigeria if attacks on Christians continue has sparked widespread debate both online and in political circles. The remarks, made in an interview with The New York Times,
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

PBA Editorial: Nigerian States Must Stop Borrowing To Pay Salaries

PBA Editorial: Nigerian States Must Stop Borrowing To Pay Salaries

At a time when there is a N540 billion increase
Is Jonah A Fictional Character?

Is Jonah A Fictional Character?

The historicity of certain biblical figures, like Job and Jonah,