Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

FG Begins Implementing New ASUU Deal

Nigeria’s federal government has started implementing key parts of a new pay and welfare agreement with the Academic Staff Union of Universities (ASUU), officials said Monday, in a move aimed at easing labour tensions in the country’s public universities. Education Minister Maruf
Herdsmen Attack: Gov Ortom Writes Buhari On Firearms Permits

Gunmen Abduct Nine Worshippers from Benue Catholic Church

Gunmen abducted nine worshippers from a Catholic church in Nigeria’s Benue state, police said Monday. The worshippers were taken Sunday night during a vigil at St. John’s Catholic Church in Ojije, a community in Ado local government area, according to police and

Ethiopia Accuses Eritrea of Military Aggression, Backing Armed Groups

Ethiopia has accused neighbouring Eritrea of sending troops into its territory and supporting armed groups operating inside the country, sharply escalating tensions between the former allies. In a letter dated Feb. 7, Ethiopia’s Foreign Minister Gedion Timothewos said Eritrean forces had occupied

Ghana Recalls Envoy to Nigeria Over Alleged Election Misconduct

Ghana has recalled its high commissioner to Nigeria, Mohammed Baba Jamal Ahmed, over allegations that he was involved in vote-buying during a party primary election, the presidency said. The recall was ordered by President John Dramani Mahama and took immediate effect, according
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

Shettima Lauds Tinubu’s Economic Stance, Calls for National Unity

Nigeria’s Vice President, Kashim Shettima, has hailed President Bola Tinubu’s
Atedo Peterside Supports 'All Eyes On The Judiciary' Slogan, Cites Neutrality

Atedo Peterside Supports ‘All Eyes On The Judiciary’ Slogan, Cites Neutrality

Atedo Peterside, the Founder of Stanbic IBTC and Anap Foundation,