Coca Cola records ‘$4 billion’ loss after Cristiano Ronaldo’s gesture

June 16, 2021
by
Cristiano Ronaldo
Cristiano Ronaldo

Cristiano Ronaldo’s superstardom influence has made an economic impact on Coca Cola, which the famed drinks company will be groaning about.

Ronaldo made a gesture over Coca Cola during a Portugal press conference ahead of their Euro 2020 match against Hungary.

Join our WhatsApp Channel

After taking his seat during a press conference, the Juventus superstar picked up the two bottles of Coca Cola which were laid out ready on the desk.

He passed the drinks along the desk and grabbed a bottle of water, subtly telling people at home which of the drinks was a healthy choice.

But what Ronaldo may not have realised is the huge financial impact he would have on Coca Cola with his action and words.
Marca reports that at the market’s open in Europe, Coca Cola’s shares were worth $56.1, but by the time Ronaldo and his Portugal boss Fernando Santos left their seats at the press conference, shares had dropped to $55.2 each.

The 1.6% drop in share price meant a loss in $4billion dollars in terms of company worth.

The former Real Madrid star, 36, is a renowned fitness freak who maintains a strict healthy diet. He would go ahead to score two goal in the match against Hungary, a feat which has seen him become the all-time highest goal scorer in the EUROS with a total of 11 goals.

+ posts

Featured Stories

Latest from News

US Embassy Reopens American Center in Abuja

The United States Embassy in Nigeria has reopened its American Center in Abuja following a redesign aimed at expanding educational, cultural and professional programmes. The centre, located within the embassy complex, was officially reopened on Tuesday at a ceremony attended by diplomats,

United Capital Strengthens Board to Accelerate African Infrastructure

United Capital Plc has appointed four senior infrastructure investment professionals to the Investment Committee of its ₦150 billion United Capital Infrastructure Fund (UCIF). Prime Business Africa has learned that the  move was to scale infrastructure projects across Nigeria and the wider African

Pressure Mounts on Nigeria’s Senate Over Electoral Reform Delay

Nigeria’s Senate leadership is facing growing pressure over delays in considering the Electoral Bill 2025, with activists and commentators warning that the country risks repeating the problems that marred the 2023 general elections. The criticism has been driven largely by campaigners on
Press Release1 Dr. Bongo
Previous Story

Dr. Bongo Adi appointed Newstide Publications Board Chairman

World Bank
Next Story

Nigeria borrowed N1.3tn in four years to subsidise electricity – World Bank

Don't Miss

UNILAG

UNILAG Reopens Hostels Amid COVID-19 Surge

THE management of the University of Lagos, Akoka has approved

What Tinubu Discussed With Trump’s Advisor In Paris – Presidency

Nigeria’s Presidency has shared insights into what President Bola Tinubu