Elsie UdohIf you’ve been monitoring Nigeria’s banking sector, you might have noticed that First Bank has undergone a major transformation.
The financial giant has rebranded its holding company, FBN Holdings Plc, to First HoldCo Plc (or FirstHoldCo for short). The bank released the change of name announcement in a statement on Tuesday, February 11, 2025.
Join our WhatsApp ChannelBut what does this mean for the bank’s customers and its operations? Here are five key things you should know about First Bank’s rebranding.
What You Should Know About First Bank’s Rebranding
1. A Unified Brand
The new name, FirstHoldCo, is part of a bigger plan to bring all of First Bank’s financial services under one clear, easy-to-recognise brand.
These include its other subsidiaries in asset management, capital markets, securities, trusteeship, and insurance brokerage, which will now align under this new identity.
This will make it easier for customers to access the bank’s services without getting lost in a sea of different names and logos.
2. First Bank Nigeria Limited Stays the Same
Despite the name change, First Bank itself is not disappearing. First Bank Nigeria Limited will keep its name and remain the group’s flagship institution.
So, if you have an account or do business with First Bank, nothing changes for you in that regard.
The rebranding mainly affects the holding company, not the everyday banking services.
READ ALSO: Top 10 Sectors Contributing To Nigeria’s Latest GDP Growth
3. A Strategic Move for Future Growth
First Bank’s rebranding is also a strategic positioning for the future.
With FirstHoldCo, the group is setting itself up for better expansion and improved operations.
This new identity is meant to help FirstHoldCo stay ahead of the financial curve while offering more streamlined and innovative services.
4. A Stronger Focus on Customer Experience
Also, by unifying its subsidiaries, FirstHoldCo wants to make its services more accessible and easier to understand.
The goal is to provide a seamless experience for customers, whether they’re looking for banking, investment, or insurance services.
5. It Reinforces First Bank’s Industry Leadership
First Bank has been around for over 130 years, making it one of the oldest and most trusted financial institutions in Nigeria.
This rebranding is a power move to solidify its leadership position in the industry and show that it’s keeping up with the times.
Final Thoughts
First Bank’s rebranding does not seek to change the brand’s identity. Rather, it is a move to provide a more organised and efficient brand.
It also seeks to strengthen the company’s presence in Nigeria’s financial sector and beyond.
Elsie Udoh is an SEO content writer who specialises in writing engaging stories that resonates with diverse audiences. She studied mass communication at the Lagos State University.
